Easton Becomes New Partner of the Central Hockey League
Easton Welcomed as an Equipment Supplier to the CHL

The Central Hockey League (CHL) announced today that Easton Sports, a division of Easton-Bell Sports, Inc., has become an official partner of the CHL.  The agreement with Easton makes them one of the exclusive equipment options for sticks, pants and gloves for teams and players to choose between for the 2010-11 season.

“We are excited to welcome Easton as an equipment supplier to our teams and players,” said Duane Lewis, CHL Commissioner.  “Our players will now have even more of an opportunity to be outfitted and play with the top lines in sports and more specifically hockey equipment.  This partnership further solidifies the league’s brand and the level of hockey we have achieved and are continually looking to improve on.”

Easton Hockey ranks atop the industry in sticks and gloves and is growing faster in skates than any other company.  Despite having been in existence for only 20 years, Easton Hockey has climbed the ladder quickly among NHL and amateur level players.  They are choosing Easton products because of their innovation, technology and dedication to the same successful strategy that catapulted the company to the forefront of the baseball/softball industry.

“It is evident from watching hockey at all levels, from the NHL to the Olympics to games at local rinks, that Easton has become the premier hockey brand,” said Ned Goldsmith, Senior Vice President of Easton Hockey. “We look forward to expanding this relationship throughout the season and watching the CHL continue to grow in popularity.”

About Easton-Bell Sports, Inc.
Easton Sports is a developer, manufacturer, marketer and distributor of baseball, softball, hockey and cycling equipment for both sports professionals and enthusiasts.  Easton Sports focuses on its ability to innovate and create products of unmatched quality and performance including the #1 bat in the College World Series®, Women’s College World Series®, Little League World Series®, and Slow-Pitch Softball, as well as the #1 stick and #1 glove in the National Hockey League.  Headquartered in Van Nuys, Calif., Easton Sports employs over 1,200 people worldwide and maintains facilities in Utah, California, Mexico, Canada and Asia.  For further information, please visit the company online at www.eastonsports.com.  Prior to the combination with Riddell Bell, Easton Sports was a subsidiary of Jas. D. Easton Inc.  Other subsidiary companies of Jas. D. Easton, including Easton Technical Products and Hoyt, both based in Utah, are not impacted by this combination.

About the CHL
The CHL recently completed its 18th season with the culmination of crowning the Rapid City Rush the 2010 Ray Miron Presidents’ Cup Champions.  The league consists of 15 active member teams across nine states.  The CHL saw close to two million fans attend games in each of the last two seasons and has regularly been the North American professional ‘AA’ hockey league leader in average attendance.  The CHL is administered by a wholly-owned subsidiary of Global Entertainment Corporation (Global Stock Symbol: GNTP) a company engaged in sports management, multi-purpose events and entertainment center and related real estate development, facility and venue management and marketing, venue food services and venue ticketing.  For more information about the CHL visit the league’s website at www.centralhockeyleague.com.