(courtesy of the Denver Cutthroats)
Cutthroats Partner with Edge Sports & Entertainment
Broncos-Based Organization Teams Up on Ticketing and Promotional Elements
DENVER, CO – The Denver Cutthroats announced today they have entered into a three-year partnership with Edge Sports & Entertainment in support of the team’s ticket, promotional, and game operations efforts.
Edge Sports & Entertainment is a branch of the National Football League’s Denver Broncos and Major League Lacrosse’s Denver Outlaws.
“This is a wonderful partnership for the Cutthroats organization,” said Cutthroats President, Brad Lund. “Edge is a major factor in the Denver market through their association with the Broncos and Outlaws. They’re providing us with top-level resources to make sure our fans are getting the most entertainment value for their dollar when they attend a Cutthroats game.”
Under the agreement, ticket operations, game presentation, advertising, marketing and promotional efforts of the Cutthroats will be steered by Edge. Ticketmaster will be the official ticketing software of the Cutthroats through the agreement. Edge will also oversee the video and graphics displayed at each Cutthroats home game, as well as music and entertainment elements.
“Partnering with the Cutthroats will add affordable, high-energy events for Denver fans,” said Edge Sports & Entertainment’s Director of Business Development, Chuck Olney. “Hockey fans will especially love the old school building vibe of the Denver Coliseum, coupled with a full in-game fan experience.”
The Cutthroats are scheduled to begin their inaugural season this October. It will be the return of professional hockey to the historic Denver Coliseum for the first time in 13 years.
ABOUT THE DENVER CUTTHROATS
The Denver Cutthroats drop the puck on their inaugural season in October 2012, bringing professional hockey back to the historic Denver Coliseum for the first time in 13 years. The Cutthroats are a member team of the Central Hockey League, and will participate in the league’s 21st season overall. Season ticket packages are on sale now by calling (303) 295-FISH (3474) or visiting denvercutthroats.com
ABOUT EDGE SPORTS & ENTERTAINMENT
Created in 2005, Edge Sports & Entertainment is a full-service event sports and entertainment company focused on the development of live events, event production, and broadcast. Edge Sports & Entertainment is owned by Pat Bowlen.
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